Dedicated to transforming how companies engage, retain, and grow their customer base.

EmailHigher is at the intersection of cutting-edge lifecycle marketing and real-world business impact. Founded by Jaime Beatty, a seasoned CRM and lifecycle marketing leader, EmailHigher is built on a simple but powerful principle: Better communication leads to better relationships—and better business outcomes.

Meet the Founder

Beatty

Jaime

Strategic. Creative. Data-Driven.

Jaime Beatty is a lifecycle marketing leader with a track record of driving measurable impact.

With over a decade of experience leading CRM and lifecycle marketing programs for high-growth startups and industry leaders like Evite, Reverb, and Soothe, Jaime has mastered the art and science of customer engagement. Her expertise spans email, push, in-app messaging, toasts, modals, direct mail, SMS, and deep customer research—blending automation, personalization, and data-driven decision-making to turn engagement into sustained revenue growth.

From Analysis to Marketing

Jaime’s career path is anything but ordinary.

She began honing her leadership skills early at the U.S. Air Force Academy, where she developed the discipline, analytical thinking, and problem-solving mindset that would later define her approach to lifecycle marketing. Majoring in clinical psychology, she gained a deep understanding of human behavior—insights that now drive her approach to marketing psychology, customer segmentation, and behavioral-driven engagement strategies.

As an occupational analyst in the U.S. Air Force, she sharpened her ability to analyze data, identify patterns, and turn insights into action. That foundation—paired with her early leadership experience—set her up for success in lifecycle marketing, an ever-evolving field that demands strategic thinking, problem-solving, and cross-functional collaboration.

Where Data Meets Creativity

Jaime has always been drawn to creative expression.

Growing up as a musician, gymnast, and visual artist, Jaime is constantly exploring new ways to create and innovate. In lifecycle marketing, she found the perfect balance—where data meets storytelling, automation meets personalization, and technical precision meets human connection.

What Sets Jaime Apart?

Strategic Leadership

Led lifecycle marketing and CRM for brands like Evite, Reverb, and Soothe, driving measurable impact.

Data-Driven Execution

Turns customer insights into action, optimizing automation, personalization, and engagement.

Cross-Functional Expertise

Bridges the gap between marketing, product, analytics, and engineering for seamless execution.

Proven Results

Scales lifecycle programs that increase retention, boost revenue, and maximize customer value.

The EmailHigher Mission

Transactional messaging isn’t enough—customer relationships need depth.

Through EmailHigher, Jaime partners with companies to build lifecycle strategies that truly engage, retain, and convert. Whether you’re launching new programs, refining workflows, or scaling for long-term success, EmailHigher helps businesses create sustainable customer relationships and maximize revenue impact.

Jaime doesn’t believe in generic, one-size-fits-all marketing.

Every touchpoint should be intentional, data-driven, and built for long-term success. That’s why EmailHigher takes a hands-on approach—offering both strategy and execution to ensure businesses don’t just implement ideas but see real, measurable growth.

Let’s build a smarter lifecycle strategy together.

We’ll assess your CRM programs and find the best approach to support your goals. Book a call to get started.